Absolut Brand Activation For PRIDE 2022 Celebration
THE EVENT
To celebrate PRIDE this year we teamed up with Absolut Vodka to create a fun photo booth experience at The Ryder Hotel in Charleston, South Carolina!
Because here at MISGIF we love celebrating love, we were thrilled to be able to provide a safe space for PRIDE attendees to celebrate their love and share their joy!
THE GOAL
To create a branded, interactive and fun PRIDE photo booth experience over the course of one evening outdoors in Charleston, South Carolina at The Ryder Hotel for PRIDE attendees.
THE STRATEGY
We chose a simple and sleek frame design that highlighted PRIDE and included the three sponsor logos — Absolut Vodka, The Ryder Hotel and Little Palm Bar & Restaurant. Additionally we provided a custom-printed PRIDE-themed photo booth backdrop that complimented the event branding and frame design.
Since the focus of this PRIDE event activation was to provide event attendees with an opportunity to capture high-quality, fun memories while celebrating PRIDE our Selfie Station photo booth was used which offered event attendees the option of creating stylish photos, animated GIFs or high-energy Boomerang videos that could be shared instantly to social media.
THE PACKAGE
Self-Serve Selfie Station
Branded Overlay Design
GETTING TO CHARLESTON
For this PRIDE-themed South Carolina photo booth rental, Absolut was able to use one of our Selfie Stations that they purchased from us, which was shipped previously in a heavy-duty rolling case along with an online instructional guide for setup, operation and care.
After printing their custom PRIDE photo booth backdrop we shipped this and a backdrop stand to their South Carolina office along with easy-to-follow setup instructions.
THE SETUP
Day-of this PRIDE event, Absolut used MISGIF’s online instructional guide to set up their South Carolina Selfie Station and photo booth backdrop in under one hour. During this time, MISGIF was available to assist over the phone with any questions the Absolut team had during setup and testing of their PRIDE photo booth experience.
THE EXPERIENCE
Over the course of the night event attendees had fun celebrating PRIDE in Charleston, South Carolina where they were able to capture memories in the photo booth and share them instantly to social media with friends and followers.
Our easy-to-use, self-serve Selfie Station photo booth required no staffing thanks to the instructions on the screen, but having Absolut staff there to assist event attendees was an added bonus and helped bring an extra dose of energy to the PRIDE photo booth event activation.
THE ROI
Over the course of the day we captured over 140 images and emails for Absolut Vodka that resulted in over an 15.9K reach and impressive 51K impressions on social media.